Joel on Software - “Martian Headsets” - Fortune

Joel on Software - “Martian Headsets”

Imagine that you went to Mars, where you discovered that the beings who live there don’t have the portable music player. They’re still using boom boxes.

You realize this is a huge business opportunity and start selling portable MP3 players (except on Mars they’re called Qxyzrhjjjjukltks) and compatible headphones. To connect the MP3 player to the headphones, you invent a neat kind of metal jack that looks like this:

Picture of a stereo headphone jackBecause you control the player and the headphone, you can ensure that your player works with your headphones. This is a ONE TO ONE market. One player, one headphone.

Author Joel Spolsky
Work Martian Headsets